|
Recession Proof Search Engine Optimization Tips |
Recession Proof Search Engine Optimization Tips
by Lee Odden (www.toprankingblog.com )
In this month’s Target Marketing Magazine, a TopRank authored
article on how small businesses can gain a competitive marketing
advantage by leveraging content promotion, blogs, social media and
universal search was featured. Recently there has been some dialog and
commentary on certain SEM channels about upcoming harder economic times
calling for SEO to be taken back to the basics: “Textbook SEO” as Mike
Grehan would put it. I disagree with the premise that companies should
stop experimenting with new tactics and stick with the fundamentals.
Effective SEO in any economic environment means getting more creative,
not mundane.
“As search engines evolve with features such as
personalized, social and unified search, so must marketers evolve —
especially those on a budget.”
What the article in Target Marketing and this post look at are
creative content creation and promotion approaches to optimizing not
only small business web sites, but any web site, using a holistic
approach to SEO. I’ll summarize a few of the key points here:
|
|
Read more...
|
|
|
9 Tips to Improve Search Engine Optimization (SEO) |
9 Tips to Improve Search Engine Optimization (SEO)
by Mark Glaser (www.mediashift.com)
With search engines ranking as a top traffic driver for many blogs
and content sites, optimizing a site for search engine exposure is an
increasingly critical component of any online marketing effort. Search
engine optimization, or “SEO,” means using technical and
not-so-technical techniques to make sure that people searching for
topics you write about will find your site.
Over the next few months, I’ll be redesigning MediaShift in
conjunction with adding new video and audio features. One of my goals
for the redesign is, not surprisingly, to increase traffic; and with
nearly 50% of MediaShift traffic coming from Google, getting more
traffic means doing more SEO.
So I did some online research and contacted Aaron Wall, a young SEO expert who wrote SEO Book and consults for websites that want to improve their search optimization. Plus, I queried Poynter’s Online News email discussion list, and received some great tips from other site managers.
|
|
Read more...
|
|
|
Top 10 Internet marketing Tips |
Top 10 Internet marketing Tips
by B lue Magnet
Internet Marketing has grown phenomenally over the last few years but the shift has quite clearly moved
to a market that is driven by the consumer and that is no longer dictated by journalists and corporates.
Online consumers are responding more favourably to non-intrusive, relevant and socially attractive campaigns
and have quite frankly had enough of intrusive, forced online advertising campaigns.
The top 10 internet marketing tips for 2008 are:
1. Optimize your website's content
2. Create a content development strategy for your website
3. Invest in a paid search (pay-per-click) campaign
4. Publicize your website through article marketing
5. Develop a social media marketing strategy
6. Create a Company Blog
7. Experiment with video marketing
8. Engage your audiences with web widget marketing
9. Discover the benefits of mobile marketing
10. Create an effective email marketing strategy
Let's look at each of these in more detail:-
|
|
Read more...
|
|
|
